How to auto-reply to Facebook and Instagram comments with AI

EcomUp's AI can reply to comments on your Facebook and Instagram posts for you. You turn it on per post, so you decide which posts the AI answers. It skips spam and keeps the reply in your shop's voice.

Before you start

Connect your Facebook Page or Instagram account. See Connect your Facebook Page and Connect Instagram.
The post must be in EcomUp and published. That means posts you published or scheduled from EcomUp, plus your last 5 Page or Instagram posts, which EcomUp brings in when you connect.
Your role needs permission to edit posts. Owners and admins have it by default.

Steps

Go to Content → Post → Create Post, then open the Post History tab.
Open Post History (1) and turn on the switch (2) on a published post.
Find the published post you want the AI to answer.
Turn on the switch on the post card. You'll see a confirmation that AI comment replies are enabled.
You can also open the post and switch on AI replies to comments at the bottom, or use the switch at the top of the post's own page.
The AI replies to comments switch (1) at the bottom of the post.
That's it. New comments on this post now get an AI reply.

How it works

Off by default. Each new or imported post starts with AI replies off.
Earlier comments are answered too. If comments came in while the switch was off, the AI answers the unanswered ones the next time the post's comments load.
No spam replies. Comments the AI thinks are spam are saved so you can review them, but never answered.
Replies to replies. If someone replies to a comment thread, the AI can answer that too.
Speed limit. The AI sends up to 10 comment replies per minute for each platform. Comments above that are saved without a reply.
Plan allowance. AI comment replies count toward your plan. When the allowance runs out, comments are still saved but the AI stops replying. See Plans and billing.

Tips

Turn it on for your sales and offer posts, where people ask "price?" and "available?" in the comments.
The AI uses the same brand details and policies as your inbox. Keep them up to date. See Set up the AI Brain.
Comment replies and inbox replies are separate. The AI replies switch on your Page or Instagram account controls DMs. The per-post switch controls comments.
To stop the AI on a post, just switch it off again.

Troubleshooting

I don't see the AI switch on my post

The switch only shows on published posts. Drafts, scheduled and failed posts don't have it. It also needs permission to edit posts.

The AI doesn't reply to comments on a post

Check the switch is on for that exact post.
Posts you made directly on Facebook or Instagram (outside EcomUp) are only covered if they were among the last 5 posts brought in when you connected.
The comment may have been marked as spam.
Your plan's AI allowance may be used up, or a burst of comments hit the 10-per-minute limit. Open the post to load its comments. The AI picks up unanswered comments when they load.
If your connection needs reconnecting, replies are paused. See Reconnect an expired connection.

"Failed to update AI settings"

The switch didn't save. Refresh the page and try again.