How to edit your store menu, footer and pages

Help shoppers find their way around your store. You can choose the links in your header menu, edit the footer at the bottom of every page, and add pages like About, Contact, Terms, Privacy and Refund policy.

Before you start

You need an online store with a theme installed. See How to set up your online store.
Add your product categories first if you want them in the menu. See Product categories.

Edit the header menu

In the left menu, open Store → Website → Navigation. The Menu tab opens.
Under Header menu, choose Automatic or Custom.
- Automatic shows Shop, your categories and section links, and updates on its own.
- Custom lets you choose exactly which links appear and in what order.
Choose Automatic (1) or Custom (2). The preview (3) shows your header menu.
For a custom menu, click Add link and pick a page (Home, Shop, Collections, My account), a homepage section, one of your categories, or Custom link….
Check the link's label and address. Addresses can be a page path like /shop, a section like #faq, or a full web address starting with https://.
To make a dropdown, click Add sub-link under a link. Choose whether the Sub-menu opens on hover or click.
Use the arrows to reorder links, or the remove button to delete one.
Click Save menu.

Change the menu colours

On the same page, find the Navbar style card.
Set the Top bar Background and Text and icons colours, and the Category strip colours.
Choose a Menu alignment (Automatic, Left, Center or Right).
Click Save style.

Edit the footer

On the Navigation page, open the Footer tab.
Make sure Show footer is on.
Fill in Name, Tagline, Get in touch (optional), Link groups, Social links and the Copyright line.
Keep Show footer (1) on, then fill in Name (2), Tagline (3) and the rest of the form below.
Check the Preview, then click Save footer.

Add About, Contact and policy pages

Open Store → Website → Store pages.
If you have no pages yet, click Add starter pages. EcomUp creates draft About, Contact, Terms, Privacy and Refund pages written for your store.
Click Add starter pages (1) for draft About, Contact and policy pages, or New page (2) to make your own.
To make your own page, click New page, type a Title (for example "Size guide"), choose a Type, and click Create page.
On the page editor, write your text under Content. Replace any parts in [brackets] with your own details.
For a Contact page, fill in Contact details such as Phone, Email, WhatsApp, Opening hours, Address and Map link. Empty fields are hidden.
Optional: under Search engines, set a Search title and Search description.
Turn on the switch at the bottom so it says Published: shoppers can see it, then click Save.
Back on the Store pages list, open the ⋯ menu next to the page and click Add link to footer. The page gets an In footer badge.

Tips

A custom menu can have up to 12 links, and dropdowns can go two levels deep.
New footer links to store pages go into a column called Information, so they don't mix with links you arranged yourself.
Store pages live at /pages/your-page-address on your store. You can change the Address in the page editor.
Starter pages are general templates, not legal advice. Read them and change them to match your real policies before publishing.
If your store uses two languages, you can type menu labels in each language. Auto-translate labels fills them with AI and uses 1 AI content credit per language.
Deleting a page breaks any menu or footer link to it, so remove those links too.

Troubleshooting

“Add a label”

A menu link has no text. Type a label, or remove the link.

“Use /path, #section or https://…”

The link address isn't valid. Start it with / for a store page, # for a homepage section, or https:// for another website.

“You don't have a website yet”

The menu and footer belong to your store's homepage. Install a theme first from Website → Themes.

“Another page already uses that address.”

Two store pages can't share an address. Change the Address to something unique and save again.

“The address can only use lowercase letters, numbers and hyphens.”

Remove spaces, capital letters and symbols from the page address. For example, use size-guide.

“A store can have up to 50 pages.”

You've reached the page limit. Delete pages you no longer need before adding new ones.