How to set your store language and currency
Show your store in English or Bangla, let shoppers switch, translate your page text, and set your store currency.
Show your store in English or Bangla (বাংলা), let shoppers switch between the two, and choose the currency your prices are shown in. EcomUp translates the store's buttons, cart, checkout and account pages for you. You add the translations for your own page text.
Before you start
- You need an online store. See How to set up your online store.
- Changing the currency needs permission to edit account settings (owners and admins have it by default).
Choose your store language
- In the left menu, open Store → Website → Settings, then the Language tab.
- Under Store language, pick English or বাংলা. This is what new visitors see first. Each option shows a sample of the buttons and a price.

Pick the Store language (1), optionally turn on Let shoppers switch language (2), and set Page text is written in (3). - Optional: turn on Let shoppers switch language. This adds an English / বাংলা choice to the account menu on your store. Each shopper's choice is remembered on their device.
- Under Page text is written in, pick the language you typed your page sections and menu in.
Translate your page text
- Open Website → Editor. With two languages on, an Editing: switch (English / বাংলা) appears above your sections.
- Pick the other language, open a section, and type its text. Or click Auto-translate all sections to fill the missing text with AI.

Pick the language to edit (1), or click Auto-translate all sections (2) to fill missing text with AI. - Check the text, then click Save changes.
- For menu labels, open Website → Navigation, type each label in both languages (or click Auto-translate labels), and click Save menu.
Change your store currency
- On the Language tab, find the Currency card and click Change. This opens Settings → General.
- Under Store Currency, choose your currency, for example Bangladeshi Taka (BDT).

Choose your currency in Store Currency (1), then click Save changes. - Click Save changes.
What gets translated
| Translated for you | You translate (AI can help) | Stays as you wrote it |
|---|---|---|
| Navigation, search and buttons; product pages, cart and checkout; sign in, sign up and account pages; form errors; verification codes sent by SMS and email | Your page sections (hero, FAQ, banners…); menu labels and footer links | Product and category names; product descriptions |
Tips
- Prices are not converted between currencies. Enter your product prices in your store currency.
- The store currency is shared by your dashboard, your store and your orders.
- Write product names and descriptions in the language most of your shoppers read.
- Empty translations show the original text, so nothing is ever blank.
- Auto-translate uses your AI content credits. Menu labels use 1 credit per language.
- Search engines see your main store language.
Troubleshooting
I changed “Page text is written in”, but nothing was translated
That setting only tells your store which language your text is in. It doesn't translate anything. Add the other language's text in the Website Editor or use Auto-translate.
The Auto-translate button is greyed out
Either there's nothing left to translate, or you've used all your AI content credits. Check your usage in Settings → Billing & Plan.
My prices show the wrong currency symbol
Check Store Currency in Settings → General and click Save changes. Then reload your store.