How to set up your online store
Pick a free store address, install a theme and get your EcomUp online store live in a few minutes.
EcomUp gives you a ready-made online store for your products. You pick a free web address, install a theme, and your store goes live in a few minutes. Shoppers can then browse, add to cart and place orders, and those orders arrive in your Orders page.
Before you start
- Your role needs permission to manage the website. Owners and admins have it by default. If the Website menu is missing, ask your account owner.
- Add a few products first (or soon after), so your store has something to sell. See How to add products.
- Think of a short, simple store address, for example your brand name. It becomes yourstore.ecomup.ai.
Steps
- In the left menu, open Store → Website → Themes.
- Look at the Theme library. Themes marked Coming soon can't be installed yet. Retail Storefront is the theme made for selling physical products.

The Theme library (1). Themes marked Coming soon (2) can't be installed yet; Retail Storefront (3) has Preview and Install. - Optional: click Preview to open a demo store and see how the theme looks before you install it.
- Click Install on the theme you want.
- If you haven't picked a web address yet, the Choose your website address box opens. Type your address in the Subdomain field.
- Wait for the green message yourstore.ecomup.ai is available, then click Save and continue.

Type your address in Subdomain (1), wait for the green "is available" message (2), then click Save and continue (3). - The theme installs and your new store is published right away. A box titled Retail Storefront is installed shows your store address and a preview.
- Click View site to open your live store, or Customize to start changing text, images and colours.

Your store address (1). Click View site (2) to open the live store, or Customize (3) to start editing.
What to do next
- Change the homepage text, images and colours: Choose and customize your theme.
- Add your logo, favicon and Google search text: Add your logo and SEO settings.
- Set delivery charges and how shoppers check out: Checkout settings.
- Add About, Contact and policy pages: Store menu, footer and pages.
- Use your own domain, like shop.yourbrand.com: Connect a custom domain.
Tips
- Your subdomain must be at least 3 characters and can only use lowercase letters, numbers and hyphens. It must start and end with a letter or number.
- Every Website page except Themes asks for a subdomain first. If you close that box, you're taken back to the page you came from.
- The Your store card at the top of the Themes page shows whether your store is Live or Draft, the theme in use and when it was last edited. Use the copy icon next to the address to share your store link.
- You can change your subdomain later in Website → Settings → Domain. The old address redirects to the new one.
- Your products, logo and store settings are kept if you install a different theme later. Only the homepage sections are replaced.
Troubleshooting
“This subdomain is already taken.”
Another store already uses that address. Try a variation, such as adding your city or "bd" (for example mybrand-bd).
“This subdomain is reserved.”
Some words such as www, api, app, admin, dashboard and mail are kept for EcomUp itself. Choose a different name.
“Subdomain must be at least 3 characters.”
Make the address longer. Two-letter addresses are not allowed.
My store shows a "not found" page
Your store may still be a draft. Go to Website → Themes. If the Your store card shows Draft, click Publish.
“You already have a website for this organization.”
Each EcomUp account has one online store. Open Website → Themes to manage the store you already have.
“Failed to install theme”
Check your internet connection and try Install again. If it keeps failing, contact support through Help & Support.