How to add your logo, favicon and SEO settings to your store

Make your store look like your brand and help it show up well on Google and Facebook. In the Page settings tab you can add your logo and favicon, set your brand name, choose how the Shop page looks, and write the title and description people see in search results and shared links.

Before you start

You need an online store. See How to set up your online store.
Have your logo ready (PNG, JPEG, WEBP, GIF or SVG, up to 5MB) and a small square icon for the browser tab (PNG, ICO or SVG, up to 1MB).

Steps

In the left menu, open Store → Website → Editor.
Open the Page settings tab.
Open Page settings (1). Logo and Favicon (2) are in the form; the Search result preview (3) is on the right.
Check Website name. This is your store's name.
Under Logo, click Upload (or Replace) and pick your logo file.
Under Favicon, click Upload and pick your small icon. This is the icon shown on the browser tab.
In Brand name, type the name to show next to your logo in the store header. Leave it empty to show only the logo.
Optional: choose Section spacing (Compact, Default, Spacious or Custom) to control the gap between homepage sections.
Click Advanced settings to open more options.
Choose a Shop page layout: Compact (more products per row) or Editorial (larger cards and bigger images).
Write a Meta title. It shows as the browser tab title and the title in Google results.
Write a Meta description. It's the short summary under your title in search results and link previews.
Under Social share image (OG image), add the image shown when someone shares your store link on Facebook, WhatsApp or Messenger.
Under Advanced settings: Shop page layout (1), Meta title (2), Meta description (3) and Social share image (OG image) (4).
Click Save changes.

Set how many products show per row

On the same Page settings tab, find the Product grid card.
Pick Columns on desktop (2 to 6) and Columns on mobile (1 or 2).
Pick Products per page (12, 24, 36, 48 or 60).
Click Save grid. This applies to your Shop page, collection pages and search results.

Tips

The preview card on the right shows roughly how your store will look in Google and when shared. Use it to check your title isn't cut off.
Keep the meta title short, with your brand name and what you sell, for example "Rina's Boutique | Sarees and Three-Pieces in Dhaka".
A new logo or favicon shows in the preview as soon as it uploads, but it only goes live on your store after you click Save changes.
The Slug field sets a backup address for your store. Most shoppers use your subdomain or custom domain, so you usually don't need to change it.
Each product can also have its own SEO title and description. See How to add products.

Troubleshooting

“Logo must be smaller than 5MB” or “Favicon must be smaller than 1MB”

Your file is too big. Compress or resize the image and upload it again.

“Logo must be one of: …”

That file type isn't supported. Save the logo as PNG, JPEG, WEBP, GIF or SVG. For a favicon, use PNG, ICO or SVG.

“Failed to update website”

Your settings weren't saved. Check your connection and click Save changes again.

Facebook still shows the old picture when I share my link

Facebook keeps a copy of link previews for a while. Wait a few hours, or use Facebook's Sharing Debugger to refresh it.