How to set up your brand

Brand setup tells EcomUp who you are: your shop name, logo, colors, policies and how your AI should talk to customers. It takes a few minutes, and the AI uses it in every reply. You need to finish it before you can turn the AI on in Messenger.

Before you start

Only the account owner (the person who created the store) can do brand setup. Team members see "The store owner sets this up".
If you have a website or Facebook shop page, keep its link handy. EcomUp can read your details from it.
Have your delivery and return rules ready, for example delivery charge, areas and how many days customers have to return.

Steps

Sign in. On a new account, the Set up your brand window opens by itself on the dashboard. If it doesn't, click Set up brand on the Get your AI selling card on your dashboard home.
Choose Use my website (1) or Set up manually (2), then click Continue.
Choose how to start:
- Use my website: type your link in Website URL. EcomUp scans it for your logo, colors, social profiles, products and policies.
- Set up manually: skip the scan and fill in everything yourself.
Click Continue. If you chose your website, wait while EcomUp reads it. You'll see Reading your website, Picking up your logo and colors, Finding social profiles and products and Drafting how your AI should reply.
Check your brand details. Fill in or fix Business name, Logo, Brand colors, Social profiles, Business type and Sub-category. Business type and Sub-category are required. Fields that are still empty (for example Website, Platform and your policies) are under Add more details.
Check your brand details (1), choose how your AI replies (2), and open Add more details (3) for the rest.
Write your policies in plain words: About your business, Delivery policy and Returns & refunds.
In How your AI replies, pick a Reply language (Bangla, Banglish, English or Bangla + English), a Reply tone (Friendly or Professional) and your Payment methods (for example Cash on delivery, bKash, Nagad, Card). Reply language and Reply tone are required.
If the scan found products, tick the ones you want and click Import. They go into your catalog only. Nothing is published to a connected store.
Click Save & continue. You'll see "Brand setup complete".
Test your AI. Type a message the way a customer would, and see how it replies. Only you can see this test chat.
Type a question as a customer (1), read the AI reply (2), then click Finish setup (3).
Click Finish setup.

Add your business phone number

After brand setup (or if you skip it), EcomUp asks the owner for a business phone number. This one can't be skipped. Our team uses it to help you set up.

In Add your business phone number, type your Bangladeshi mobile number (for example 1712 345678).
Click Send code.
Type the 6-digit SMS code and click Verify & continue.

Tips

Not ready? Click Skip for now at the top right. The window won't open by itself again, but you can start it any time from Set up brand on your dashboard home.
Logos must be PNG, JPEG, WEBP, GIF or SVG and smaller than 5MB.
If the button says Your AI is drafting…, wait a few seconds. It turns into Save & continue when the draft is ready.
Change your shop name and business type later in Settings → Organization. Fine-tune how the AI replies in AI Brain.

Troubleshooting

“We couldn't analyze that website.”

EcomUp couldn't read your site (it may be private, blocked or slow). Click Continue manually and fill in the details yourself.

“Complete your brand setup first to enable AI.”

You tried to turn on AI in Messenger before finishing brand setup. The setup window opens for you. Finish it, then turn the AI on again.

“Ask the organization owner to complete brand setup to enable AI.”

You are a team member. Only the owner can do brand setup. Ask them to finish it.

“Logo must be smaller than 5MB”

Make the image smaller or save it as a compressed PNG or JPEG, then upload again.

“Enter a valid Bangladeshi mobile number (e.g. 1712 345678)”

Type the 10 digits after +880, without the leading 0.

“Incorrect code. Please try again.” or “This code has expired. Please request a new one.”

Check the latest SMS. If it's old, click Resend code after the timer ends.