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Connect ChannelsOctober 31, 2026

How to send emails from your own domain

Add and verify your own domain so store emails and email campaigns come from your brand's address, not EcomUp's.

Send your store emails and email campaigns from your own address, like hello@mail.yourstore.com, instead of the EcomUp address. Customers trust emails from your own brand more, and they are less likely to land in spam.

Before you start

  • You need a domain you own, for example yourstore.com, and a login to the place where you manage its DNS (your domain provider, such as Namecheap, GoDaddy or Cloudflare).
  • Free email domains like gmail.com cannot be used.
  • Your role must be allowed to manage campaigns. Owners and admins can do this by default.
  • There are two separate settings, and each needs its own domain or subdomain:
    • Store emails (transactional): sign-in codes, welcome emails, invoices and order updates.
    • Marketing emails: email campaigns. Campaigns can't be sent until this domain is verified.

Steps

  1. In the left menu, go to Marketing → Email domain.
  2. Find the section you want to set up: Store emails (transactional) or Marketing emails.
  3. In the Connect your domain card, type your Domain. We suggest a subdomain, such as mail.yourstore.com for store emails or news.yourstore.com for marketing. This keeps your main inbox setup untouched.
    Email domain page with the Connect your domain card for store emails
    In the Connect your domain card, type your Domain (1), check the Sender address (2), then click Add domain (3).
  4. Check the Sender address. It starts as hello. Change it if you like, for example orders or support.
  5. Click Add domain. A list of DNS records appears.
  6. In a new tab, log in to your domain provider and open the DNS settings for your domain.
  7. Add each record from EcomUp. Copy the Type, Name / Host, Value and Priority (if shown) exactly. Use the copy button next to each value.
  8. Back in EcomUp, click Verify.
  9. When the status changes to Verified, you will see “Sending as …” with your new address. You are done.

Tips

  • Some providers add your domain to the Name automatically. If yours does, enter only the part before your domain in Name / Host.
  • DNS changes can take a few minutes, sometimes a few hours. If the status says Checking DNS, wait and click Verify again later.
  • Until your store domain is verified, store emails still go out from the EcomUp address, so nothing breaks while you wait.
  • Your store name stays the sender name either way. Replies go to the email shown in your store footer.
  • You can change the Sender address later and click Save. To stop using a domain, click Remove.

Troubleshooting

“Enter a domain like mail.yourstore.com”

Type only the domain, with no https:// and no @. For example: mail.yourstore.com.

“Use a domain you own — mailbox providers' domains can't be verified.”

You entered a free email domain such as gmail.com. Use your own business domain instead.

“This domain already sends your store emails. Use a different domain or subdomain …”

Store emails and marketing emails need different domains. For example, use mail.yourstore.com for store emails and news.yourstore.com for marketing.

“This domain is already connected to another store.”

Another EcomUp account is using this exact domain. Pick a different subdomain.

“Use letters, numbers, dots, dashes or underscores.”

The sender address (the part before @) has a space or a symbol that is not allowed. Use something simple, like hello or orders.

Status stays on “Failed” or “Not verified”

Look at the Status column to find which record is wrong. Check that you copied the full value with no extra spaces, and that the Name / Host is not doubled (for example mail.yourstore.com.yourstore.com). Fix it at your provider, then click Verify.

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