How to read your store analytics

Analytics shows how your business is doing in one place: how many people visit your online store, who is on it right now, which products they look at and buy, how much you sell, and where your customers are.

Before you start

Visitor numbers come from your EcomUp online store. Visits are counted from the moment shoppers open your store. See Set up your online store.
Sales numbers include orders from all your channels, such as your online store, Facebook, Instagram, WhatsApp, WooCommerce, Shopify and orders you added manually.
Your role needs permission to view the dashboard. Ask your store owner if you don't see Analytics in the sidebar.

Steps

In the sidebar, open Analytics (under Overview).
Open Analytics (1), pick a tab (2) and a date range (3).
Pick a tab at the top. Most tabs have a Date range switch, for example 7 days, 30 days or 90 days.

What each tab shows

Overview: Visitors and Page views per day, new vs returning visitors, Where visitors come from (the site or app that sent them), Devices, and Most viewed pages.
Live: who is On your store right now, which pages are open, and where those visitors are on a map.
Visitors: a list of individual visitors with their location, where they came from, pages viewed and when they were last seen. Use Search visitors to find one.
Products: Most viewed products, Best-selling products, and how many visitors ordered after viewing each product.
On the Products tab (1), see Most viewed products (2) and Best-selling products (3).
Sales: Revenue, Orders, Average order, and Cancelled or refunded orders. Switch between Daily, Weekly and Monthly. See Busiest days of the week, Busiest hours of the day, and Sales by channel.
Locations: visitors and orders on a map. Bangladesh by district shows each district, and Around the world shows countries. You also see Top cities and orders per 100 visitors.

Tips

Use Busiest hours of the day to choose when to post on social media or send campaigns.
A product with many views but few orders may need a better price, photos or description.
Cancelled and refunded orders are shown separately and are not counted in your revenue and order totals.
Days and hours are counted in your store's time zone. If your store is outside Bangladesh, set its country and time zone under Settings so “today” matches your day.

Troubleshooting

“No visits yet. Visits count from the moment shoppers open your store.”

Nobody has opened your online store yet in this period, or your store isn't published. Share your store link and check back later.

“Nobody is on your store right now.”

The Live tab only shows people browsing at this moment. Check Overview for earlier visits.

“Couldn't load your store traffic. Please try again in a moment.”

A temporary problem loading the data. Refresh the page after a minute.

The hours look wrong

Your store may still be set to Bangladesh time. Click Set store region on the notice at the top of Analytics, and set your country and time zone.